This barber shop (Merchant & Rhoades) in the Bloomingdale's is almost, almost, as good as Merz. But only because this isn't really an apothecary, and caters more to men than women. Still, we did manage to find a nice cologne for my dad, and they sell Mason Pearson brushes. And for men, they have a bunch of services, like haircuts and shaving. It might not be the most affordable place, and certainly today's generation of men is more likely to visit Sports Clips than a shop like this, but I love the concept and the ritual. It is not just a service, but also and experience.